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Mats Merkel

Tennis iCoach ®

Since 2007 Mats has been working as a consultant to the adidas Global Sports Marketing Tennis Division, travelling up to 25 weeks a year on the ATP, WTA and Junior tours and is currently responsible for talent identi cation for adidas. As part of his responsbilities Mats has worked with a variety of male and female players including Justine Henin, Ana Ivanovic, Caroline Wozniacki, Fernando Verdasco, Grigor Dimitrov and Jack Sock. In 2014, Mats worked with Dominic Thiem who reached the semi- nal of the 2016 French Open and is currently ranked no. 7 ATP. Mats is a regular contributor and author to a number of technical tennis magazines and websites including TennisHead and Tennis-Point and has presented at conferences for Swiss Tennis, the Swedish Tennis Federation and the German Tennis Federation. In 2015, Mats was a keynote speaker at the ITF Worldwide Coaches Conference.